By Chuck Wendig of terribleminds.com
Chuck Wendig is a novelist, screenwriter, and game designer. This is his blog. He talks a lot about writing. And food. And the madness of toddlers. He uses lots of naughty language. NSFW. Probably NSFL. Be advised.
1. THIS INDUSTRY IS ALARMINGLY SUBJECTIVE
Despite the promises of certain snake oil salesmen offering to sell you a magical unguent that — once slathered upon your inflamed nethers — will assure that your book gets published, no actual formula for success exists. If it did, a book would go out into the world and either fail utterly or succeed completely. All editors would want to take it to acquisitions. All readers would snap it up from bookshelves both real and digital with the greedy hands of a selfish toddler. But it ain’t like that, slick. One editor may like it. Another will love it. Three more will hate it. The audience will run hot or cold on it for reasons you can neither control nor discern. This is an industry based on the whims of people, and people are notoriously fucking loopy.
2. ONE BIG COLLECTIVE SHRUG
More to the point, just as the industry starts first with opinion, it ends on what is essentially guesswork. It’s not so blind and fumbling that industry insiders gather in a darkened room to examine the cooling entrails of New York City pigeons, but just the same, nobody really knows what’s going to work and what’s not…
Read the rest at http://terribleminds.com/ — warning adult language.